A Message From Bill: Shopping Local

Last week Oswald’s was a tee sponsor at the Naperville Chamber of Commerce Golf Outing. We set up a booth at the 13th hole that included a couple of lift chairs and one of our large scooters. My son Alex manned the booth that also had refreshments, some old-time photos and paraphernalia from the pharmacy, a ladder golf game and prize wheel. As I watched the golfers come and go I was struck by a very interesting fact – most of the participants represented independent businesses.

As our nations Independence Day is upon us I thought this would be a great opportunity to encourage everyone to shop local and independent businesses as much as possible. There have been a multitude of studies and research into the benefit of local vs. chain stores. The results are very clear that spending your hard-earned dollar at an independent store benefits our community to a much larger degree than if you shop at a large chain store. Some of those many benefits are:

  • Keeping dollars in your town – For every $100 spent locally, $60 stays in your community, at a chain store only $30 stays here.
  • Charitable contributions – Locally owned businesses donate 3-4 times as much to local charities as opposed to chain stores.
  • Diversity – Small retailers and restaurants offer a wider and more unique selection of goods and services than the big box stores. This diversity also draws people to our community, not only to shop but also to live.
  • Customer Service – Smaller entities tend to know their customers better, react to their needs faster and remedy problems quickly.
  • Jobs – Small businesses employ more people across the nation than large corporations.
  • Expertise – Unlike chains and particularly the internet, most small businesses are experts in their field – and you can’t try on a pair of running shoes or try out ten different lift chairs sitting at your computer!

So, before you make that next shopping trip or choose a place to go out and eat, please take a second to think about that choice. Believe it or not every time you make a choice to shop and dine locally it helps our town in many ways.

Happy Independence Day, enjoy your Summer and shop local!





Written by Bill Anderson

Bill is the current owner of Oswald's Pharmacy. A 5th generation member of the Wickel-Oswald-Kester-Anderson family, Bill became general manager in 1979 and bought the business from his father in 1991. In 2004 Bill orchestrated Oswald's move from Downtown Naperville to Naperville Plaza. Bill graduated from Knox College in 1978 with a BA in Art, minoring in History. A graduate of Naperville Central High School in 1974, Bill is a lifelong Naperville resident. Over the years Bill has served as a current member and past president of the Naperville Rotary Club, current member and past chairman of the Downtown Naperville Alliance, and as former Naperville Riverwalk commissioner. Bill lives in Naperville with his wife, just a few blocks away from their grandchildren (the 7th Oswald's generation!).