Sidwalk sale collage. A collage of photos from the Oswald's Sidewalk sales hosted in downtown Naperville in the 90s and 00s.

July Message from Bill Anderson

Posted on: July 3rd, 2016 by Oswald's Pharmacy Team

July has arrived, and with it all those great Summertime activities – swimming, picnics, band concerts and vacations. For just about all my life, July has always brought the Sidewalk Sale.

When I was a kid the downtown Sidewalk Sale was always a fun event. The storefronts back in the 60’s and 70’s were mostly retailers and they would fill the sidewalks throughout town with their displays. Most used the sale to get rid of seasonal and slow moving inventory. Anyone remember Horsley’s clothes? They were where Sullivan’s is today, right across Jackson Ave. from Dean’s clothing. They would both put up their tents and duel it out in the July heat. Jan’s Gift Shop, Toenniges Jewelers, Scotts Five and Dime, The Main Store and of course Oswald’s all had their wares outside. The sale always began on Thursday and it was by far the busiest day of the sale, with customers jamming the sidewalks, wanting to shop the best selection. The threat of a sudden July thundershower was always there, sending merchants and customers scurrying for cover.

When we moved out here to the Plaza we once again held an annual Sidewalk Sale in front of the store. Last year we were enlarging the store to accommodate our new Medical Equipment showroom so we did not have a the sale. This year we have decided to beat the heat and have the sale inside. We will have two entire aisles filled with all sorts of deals and closeouts. Don’t miss out on this opportunity to save up to 75% on all sorts of merchandise – gifts, toys, puzzles, Christmas and holiday goodies. Check out our Facebook page to see the exciting events that will accompany this year’s sale!

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